5 Easy Principles of Viral Marketing.
Viral marketing sounds like something that you need a vaccine for, but it’s actually a good thing.
In fact, it’s a very good thing.
What is viral marketing?
A great example of viral marketing is Hotmail, which was one of the pioneers of free email accounts.
A person signed up for a free Hotmail email account, and starts emailing others. At the bottom of every one of those sent emails is a little message telling others to “Click Here” for their own free Hotmail email account.
As you can imagine, it didn’t take long for the ripple effect to go to work and before long---Hotmail was HUGE.
All because of viral marketing.
If you would like to try your e-hand at viral marketing, here are 5 basic components that are easy to understand and then put into practice. To be effective, viral marketing must:
1. Give something away FREE. ‘Free’ is one of the most powerful marketing words there are. It is a definite attention grabber! Besides the fact that almost everyone loves getting something for nothing, the average person is much more likely to pass such a freebie around and share with other people. Those people, in turn, pass it on and share with others within their own circle……and so it goes….on and on….VIRAL.
2. Be something that is very easy, practically effortless, to pass on and spread to other people. Think of flu season and apply the same principles to viral marketing---viruses spread farther and faster if they’re easy to transmit. So, wrap your viral message up in something easy to transfer such as an email, graphic or one click software download.
3. Be appealing to almost everyone. Remember that people buy under the influence of others, and the same motivation that produces this effect works the same for getting and having what others have. It’s human nature, people want to be popular and have what “everybody else” has.
4. Take advantage of existing communication circles and networks of social contacts. Research in social science has shown that most folks have a social network of 8-12 people. Those who are on the internet a lot, especially in online communities such as Facebook, MySpace, YouTube and others, may have literally thousands of contacts. If you tap into that existing network by placing your message on a site like one of those, it will spread much faster and have a better chance of going viral.
5. Use other people’s resources. Affiliate programs are a great example of taking advantage of the resources of others. A news release with your message might be picked up by hundreds of online periodicals that will then be read by hundreds of thousands of people.
Viral marketing can catapult your ecommerce business right to the top!
Thank you for reading our blog, feel free to get connected with us.
Warmest regards,
Octavio Ochoa .
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